Our story
Arvo Haircare was founded in Brisbane Australia in 2022 with a mission to deliver sustainable, earth friendly, luxury haircare.
With over 60 years of combined experience in the professional haircare industry, our founders saw a gap in the market. Luxury haircare that could meet the highest salon standards while embracing natural ingredients, sustainable practices, and a strong sense of social responsibility.
Inspired by the sun-kissed Australian lifestyle, Arvo was created to blend the best of nature and science. Every product captures the essence of Australia, its vitality, its respect for the environment, and its culture of looking after one another.
As a purpose-led brand, we are committed to creating a safe space for all and have partnered with SafeHome Alliance and Kombi Clinic; charities focused on creating a safe haven for those who may have been impacted by domestic violence or homelessness. Our goal for these very important partnerships is to improve the lives of people who need support across Australia.
More than just great haircare...
OUR FOUNDERS
Arvo Haircare was co-founded by Kerry Wilesmith and Michael Ciccotelli, two passionate industry professionals who bring together decades of expertise in product development, salon education, and sustainable innovation.
Having worked across global haircare brands, Kerry and Michael understood what truly makes a product perform for both professionals and consumers. But they wanted to go further - to create a brand that not only delivers market leading results but also stands for something bigger: caring for people and the planet.
The Australian Spirit really is encapsulated in the heart of the Arvo Haircare brand. The sun kissed lifestyle, our love of nature and the environment, and the inherent need to keep an eye out and look after our fellow Australians.
Kerry and Michael
Co-Founders Arvo Haircare
OUR VISION
Our vision is to be Australia’s leading ethical haircare brand, trusted by salons and loved by consumers for its performance, integrity, and purpose.
We are committed to:
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PROFESSIONAL RESULTS - Products formulated with the latest scientific research for healthy, strong, manageable hair.
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SUSTAINABLE PRACTICES - Vegan, cruelty-free, sulphate and paraben-free formulas with packaging made from recycled materials that can be reused and recycled.
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COMMUNITY MINDED - Partnering with organisations like SafeHome Alliance and Kombi Clinic to support those affected by domestic violence and homelessness.
At Arvo, every decision is made with care and responsibility for your hair, for the environment, and for the community we’re proud to be part of.
We’re sure you’ll love it.
Here at Arvo, we know how blessed we are to feel safe, and are proud to partner with SafeHome and Kombi Clinic to care for those who need extra support.
Partners we support
For SafeHome, we offer our customers the chance to join us in sprinkling a little good in the world, by purchasing an extra product with their order. For each extra product bought, we’ll match it – ensuring our friends at SafeHome can keep up the great work and help people when they need it most.
Sustainability
Ethically Produced with Care - Responsibly sourced, ocean friendly, vegan and cruelty free.
Arvo believes in the protection of our planet and is committed to being a champion of sustainable practices for our ethically produced haircare.
From our recycled packaging, to our sustainably sourced, ocean friendly and cruelty free ingredients, we believe in creating a brighter, cleaner future for all.
Less pollutants, means less damage to fragile eco-systems - putting less strain on our natural resources and wildlife. Arvo is great to your hair and kind to the earth too.
Giving back initiatives
Arvo Haircare is deeply committed to giving back to the community through in-person and fundraising initiatives.
THE ARVO SANCTUARY PROGRAM
This program is about supporting those in need with food, resources, haircuts, heartfelt conversations, a sense of community and well-being.
In support of the Emmanuel Mission, Arvo Haircare in partnership with local salons and hairdressers come together to volunteer their time and services to support up to 180 people in a single day.
Watch our video about the recent Brisbane Arvo Sanctuary event: